Banded, a dynamic company formed by a group of passionate outdoorsmen, innovators, and product designers, has been dedicated to crafting superior outdoor gears capable of withstanding extreme conditions. With a relentless pursuit of excellence, they scoured the globe for the finest materials and cutting-edge engineering processes. Their commitment to innovation has led them to create over six-hundred items across nineteen diverse product categories. Banded’s gear is renowned for its toughness, sharpness, and effectiveness, blending traditional military design themes with inventive, stylish designs while minimizing the use of plastic hardware.

The Problem

As Banded experienced significant growth in their e-commerce business, they encountered limitations with their previous WordPress site. These limitations included managing inventory and orders, limited payment options, inadequate customer support, and a lack of website accessibility compliance. Furthermore, integrating third-party apps and tools to enhance the e-commerce experience and streamline operations proved to be a cumbersome process.

Analysis

Understanding the challenges faced by growing businesses like Banded, Maxburst, a leading e-commerce solutions provider, recognized the need for a platform that could meet their evolving needs. This included seamless data migration, personalized marketing capabilities, flexible payment options, website accessibility compliance, efficient customer support, enhanced credibility, and streamlined operations.

Solution

Maxburst proposed a comprehensive solution for Banded, centered around building a new website on Shopify Plus, a powerful platform designed explicitly for large and growing e-commerce businesses. The migration process involved transferring critical data such as products, orders, customers, and blog posts from the existing WordPress site to Shopify Plus, ensuring accuracy and efficiency.

Choosing the right tools

To further optimize the e-commerce experience, Maxburst integrated various third-party apps and tools:

  1. Attentive and Klaviyo: These apps enable personalized marketing through SMS and email, respectively, enabling Banded to engage customers with tailored messaging.
  2. Google Shopping Feed: Banded’s products gained increased visibility through this integration, attracting a wider audience.
  3. Zendesk: Banded enhanced their customer support capabilities by leveraging Zendesk’s efficient support ticket system.
  4. AccessiBe: This integration ensured Banded’s website complied with accessibility guidelines, catering to users with disabilities.
  5. Okendo: By leveraging Okendo’s review and rating features, Banded established credibility for their products, fostering trust among potential customers.

Maxburst went the extra mile by integrating Shopify Plus with Quivers and Sage 100, further streamlining Banded’s operations. This integration facilitated efficient inventory management, order processing, and accounting, allowing Banded to focus on their core business while providing an enhanced e-commerce experience to their customers.

The Results

The decision to migrate to Shopify Plus proved to be a game-changer for Banded. While their original website was built on WordPress, the transition to Shopify unlocked a range of built-in e-commerce features. Banded was now equipped with powerful tools for managing products, inventory, and orders. Additionally, they could leverage customizable themes tailored specifically for e-commerce, optimizing their website for online selling. This transition to Shopify allowed Banded to streamline their online business operations and provide an unparalleled shopping experience for their customers.

The successful implementation of Maxburst’s solution for Banded showcased their expertise in e-commerce solutions. Their commitment to providing comprehensive and tailored solutions to their clients was evident throughout the project. By addressing Banded’s pain points and empowering them with a robust e-commerce platform, Maxburst enabled Banded to scale their business while delivering exceptional customer experiences.

View the Finished Site