Force3 is a game-changer in the world of baseball protective gear. With a mission to develop the safest equipment for catchers and umpires, the company has earned recognition as an “Official Catcher’s Mask Partner of MLB Players, Inc.” Force3’s patented S3 Shock Suspension System sets it apart, reducing impact forces and minimizing injury risks for players at all levels. Since its inception, the brand has gained traction among professional athletes, with Major League Baseball players like Yasmani Grandal investing in its innovative technology.

Founded by former minor league umpire Jason Klein, Force3 was born out of necessity. After experiencing a severe injury from a foul ball, Klein set out to revolutionize protective gear. With a commitment to safety, technology, and performance, Force3 continues to push boundaries, providing cutting-edge solutions for athletes across the baseball and softball industries.

The Problem

While Force3’s products are top tier, their website was not providing an optimal shopping experience. A complicated checkout process led to abandoned carts, while limited control over backend updates forced the team to rely on external support for minor changes. Customers struggled with unclear navigation, difficulty selecting colors and sizes, and inconsistent stock status, which resulted in frustration. Additionally, there were limited self-service options for tracking orders, initiating returns, or submitting warranty claims, reducing overall customer satisfaction.

Analysis

To improve the user experience and overall functionality, Force3 needed a website that streamlined navigation, simplified the checkout process, and provided full control over updates. The new site needed to enhance product presentation, offering better visibility of colors, sizes, and stock availability. Strengthened search and filtering capabilities were crucial to helping users find the right gear quickly, while high-quality visuals and videos were needed to create an immersive shopping experience.

Solution

Maxburst implemented a complete website overhaul to enhance both frontend and backend functionality. The new site features an intuitive checkout experience that minimizes cart abandonment and a self-service customer account system for easy tracking, returns, and warranty submissions. Force3 now has full backend control, allowing them to update pricing, images, and content without external help. Improved product organization with refined categories and better filtering makes shopping more efficient. High-impact visuals and videos showcase Force3’s premium-quality gear, while SEO-driven content optimization boosts organic search visibility and drives traffic.

Key Features

The solution encompassed the following key features:

Enhanced Checkout Experience – Simplified and optimized checkout process to reduce cart abandonment.

Self-Service Customer Accounts – Users can now track orders, request returns, and submit warranty claims directly.

Full Backend Control – Force3’s team can update content, pricing, and inventory without external support.

 

 

Improved Product Navigation & Filtering – Stronger search capabilities and better-organized categories for effortless browsing.

Real-Time Stock Visibility – Customers can see available sizes and colors, preventing frustration from out-of-stock items.

  • High-Impact Visuals & Videos – Integrated lifestyle imagery and product videos to highlight features and quality.
  • SEO Optimization – Content structured to improve organic search rankings and increase traffic.

The Results

The redesigned website transformed Force3’s online presence. With a professional and user-friendly design, visitors now engage more with the content. Improved SEO helped boost search rankings, driving more organic traffic. Enhanced lead capture tools resulted in higher conversion rates, positioning Force3 as a top choice for government IT solutions.

The new website not only enhances customer experience but also empowers the Force3 team with greater flexibility and control over their digital presence.