The Galley is a leader in kitchen innovation, known for revolutionizing how people cook, entertain, and gather in their homes. Founded by award-winning kitchen designer Roger Shollmier, the company introduced the Galley Workstation®, a highly functional and stylish kitchen solution that centralizes meal prep, cooking, and clean-up in one seamless space.

Over the years, The Galley has expanded its product line to include faucets, kitchen furniture, and a variety of workstation accessories—each meticulously designed for quality, efficiency, and aesthetic appeal.

With a strong commitment to craftsmanship, The Galley’s products are manufactured in the USA, Switzerland, and Italy, ensuring the highest standards in engineering and design. Their mission is clear: to enhance the kitchen experience and bring families together through innovative solutions.

The Problem

The Galley needed a dedicated e-commerce platform to support its growing line of kitchen accessories and replacement parts. While the company’s main website served as a brand showcase, it lacked the necessary infrastructure for seamless online transactions. The challenge was to create a Shopify-powered subdomain that would allow homeowners and dealers to purchase supplemental parts efficiently—without compromising The Galley’s established brand identity.

Additionally, inventory management posed a unique challenge. The company used Fishbowl to track product stock, including Canadian inventory, which needed to be integrated with Shopify. Managing tax compliance was another consideration, as Shopify’s built-in tax tools required evaluation against third-party options like Avalara.

Analysis

To align with The Galley’s premium positioning, the new online store had to:

  • Maintain brand consistency with The Galley’s main website, preserving its clean, high-end aesthetic.
  • Seamlessly integrate Fishbowl for real-time inventory tracking, especially for Canadian products.
  • Provide an intuitive shopping experience for homeowners and dealers looking for replacement parts.
  • Offer scalable solutions for tax calculation and shipping rules to accommodate future growth.
  • Incorporate marketing tools like HubSpot for email campaigns and customer relationship management (CRM).

Solution

Maxburst developed a Shopify-powered e-commerce site designed as a subdomain of The Galley’s main website. This approach allowed for a seamless transition between the brand’s informational and shopping experiences. We ensured that the store reflected The Galley’s sophisticated aesthetic while optimizing it for usability and conversions.

To address inventory management, we integrated Fishbowl with Shopify, ensuring accurate stock levels across regions. For tax calculations, we implemented Shopify’s built-in tax system as an initial solution, providing flexibility for a future upgrade to Avalara if needed. Additionally, we set up HubSpot integration to support The Galley’s email marketing efforts.

Key Features

The solution encompassed the following key features:

  • Shopify Integration – A fully branded Shopify storefront tailored for The Galley’s parts and accessories.
  • Brand Consistency – Maintaining The Galley’s signature clean, modern design.
  • Tax & Shipping Customization – Implementing Shopify’s tax tools with future scalability in mind.
  • Optimized User Experience – Large product images, storytelling elements, and easy navigation.
  • HubSpot CRM & Email Integration – Enabling streamlined customer communication and marketing.

The Results

The launch of The Galley’s Shopify store marked a major step in optimizing their e-commerce strategy. Homeowners and dealers can now easily find and purchase replacement parts, while the company benefits from improved inventory tracking and a scalable online sales platform. 

The seamless integration with tax tools and HubSpot has positioned The Galley for continued growth, all while preserving the brand’s reputation for quality and innovation.