CropKing
For over 40 years, CropKing has been at the forefront of controlled environment agriculture, empowering growers with innovative greenhouse and hydroponic solutions. Established in 1982 as a family-owned business, CropKing has built a reputation as a trusted leader in the industry, serving customers across the United States and more than 20 countries worldwide. The company’s mission goes beyond just selling equipment—it provides education, technical support, and real-world expertise to help growers of all sizes succeed.
CropKing’s comprehensive product offerings include greenhouse structures, hydroponic systems, growing media, and essential supplies. But what truly sets the company apart is its customer-first approach. Unlike competitors that push trendy solutions, CropKing prioritizes tried-and-true growing practices backed by research and experience. Whether supporting commercial farmers, schools, universities, or hobby growers, CropKing remains dedicated to advancing sustainable and efficient growing techniques through hands-on guidance and expert consultation.
Concept
CropKing’s website redesign focused on improving both the shopping experience and access to valuable educational content. The previous site was well-organized but lacked the functionality to customize complex product packages, making it difficult for customers to explore tailored solutions for their growing needs. Additionally, limitations in shipping options and search functionality created friction in the purchasing process.
The new website delivers an enhanced user experience, balancing e-commerce capabilities with in-depth product education. A key priority was ensuring customers could seamlessly navigate CropKing’s extensive product catalog while also accessing insights on best practices, installation guides, and industry trends. The website now features improved customization tools for greenhouse structures and hydroponic systems, allowing growers to build solutions suited to their specific requirements. App integration to further streamlines operations ensures CropKing can effectively manage customer relationships and communications.
By transforming its digital platform, CropKing reinforces its position as a leader in controlled environment agriculture, making it easier than ever for growers to find the products, knowledge, and support they need to thrive.
