Force3 Pro Gear
Force3 is a leading provider of high-performance baseball and softball protective gear, offering a unique blend of advanced safety features and innovative design. Dedicated to ensuring the safety of athletes from youth leagues to the major leagues, Force3 has developed a proprietary patented spring technology in its masks, significantly reducing the risk of injuries from ball impacts. The company also integrates DuPont Kevlar into all its protective equipment, reinforcing its commitment to durability and superior protection. By focusing on both function and style, Force3 delivers gear that not only safeguards players but also allows them to perform at their best.
What sets Force3 apart is its unwavering commitment to safety and innovation. Unlike traditional sports equipment companies, Force3 prioritizes the direct-to-consumer model, enabling greater agility and responsiveness to customer needs. The company also stands out by offering an extensive selection of colors, providing a level of customization that competitors often lack. With a growing presence in both youth and professional markets, Force3 continues to push the boundaries of sports safety technology while maintaining a sleek and modern aesthetic in its product designs.
Concept
Force3 sought to refine its digital presence with a website that mirrors the quality and innovation of its products. The existing platform faced several challenges, including a complicated checkout experience, inconsistent product availability displays, and limited control over updates. To improve user engagement and conversion rates, the goal was to create a more seamless and intuitive online shopping experience.
The website redesign focused on optimizing key elements such as the “Build Your Own Mask” feature, an essential tool that allows customers to customize their protective gear. Additionally, improvements were made to enhance promotional visibility, refine the user-friendly navigation of gear categories, and implement robust conversion tracking for better performance analysis. By integrating modern e-commerce functionalities, such as an improved checkout process and dynamic stock status updates, Force3’s new website now delivers a smoother and more engaging experience for customers, reinforcing its reputation as a leader in sports safety innovation.
