Client
JW Bennett
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JW Bennett was founded by Sarah Kjorstad, a multi-generational Wyoming girl. Growing up on a ranch in eastern Wyoming, Sarah learned the importance of strong values, connection to the land and pure grit. Her hats, and the passion that fuels their creation, are a reflection of her classic style and cowboy heritage. Throughout her life, her father and grandfather were rarely without
a well-made felt cowboy hat, proving that even tough as nails ranchers value great style when combined with quality construction. Sarah’s hats are also influenced by the poise and strength of her grandmother, her first style icon! Through the balance of strong male and female role models, Sarah has developed a love of fashion, dedication to hard work and appreciation for functional design.
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Concept
JW Bennett was looking to optimize their online store and checkout for conversion on Shopify Plus. The new website will provide its users with an entirely web-current online presentation which is easy to navigate, simple to find information and an effortless approach to browsing on multiple browsers and devices including mobile platforms with a responsive layout system.
