The Galley Shop
The Galley was born from a vision to revolutionize the way kitchens function. Founded by award-winning kitchen designer Roger Shollmier, the company introduced the first-ever Galley Workstation® to address long-standing inefficiencies in kitchen workflows. This groundbreaking concept transformed meal prep, cooking, serving, entertaining, and cleaning into a seamless process within one central space. Today, The Galley offers an extensive line of highly engineered and handcrafted kitchen workstations, including Ideal Workstations, WashStations™, Work&WashStations™, BarStations®, and Custom Workstations. Complemented by The
Galley Tap® and The Galley Dresser®, these solutions are designed with an unwavering commitment to quality and innovation, proudly made in the USA.
More than just a kitchen fixture, The Galley represents a lifestyle—one that brings families and friends together around an efficient, stylish, and functional space. By redefining kitchen workflows and enhancing the joy of cooking, The Galley has cultivated a devoted following. Customers consistently share how they can’t imagine a kitchen without their Galley, reinforcing the brand’s mission to make kitchen life more enjoyable, efficient, and fun.
Concept
Maxburst partnered with The Galley to develop an eCommerce platform tailored for homeowners and dealers seeking parts and accessories for their existing Galley Workstations. Built as a supplemental parts purchasing site, this Shopify-powered store ensures that customers can easily find and purchase essential components such as cutting boards, drying racks, and drain plugs. The project required seamless integration for inventory management, enabling efficient stock tracking, including Canadian product listings.
Maintaining brand consistency with The Galley’s main website was a key priority. The new online store mirrors the elegance and sophistication of The Galley brand by incorporating full-width images, overlay text, and a clean, modern design. While the products themselves may be practical in nature, the site effectively tells a compelling story of how these accessories enhance the overall Galley experience. Social media integrations, CRM integration with HubSpot, and a strategic approach to Shopify tax management further optimize the platform for a seamless customer journey. With this new eCommerce presence, The Galley continues its mission to enhance kitchen functionality while reinforcing its reputation as an industry leader in innovation and quality.
