Use a few simple “secrets” to get your website discovered on the big World Wide Web.
You know you’ve created something special. You’ve already developed great products and services, yet, running a successful business doesn’t stop there. Now you have to let as many people as possible know how they can buy what you’re selling. One of the most effective methods of telling others about your company is through your professional website. That’s because more and more consumers conduct online searches to compare items before they make a purchasing decision. The bottom line: a well-developed website affects your internet search ranking in a favorable way.
Help People Find Your Brand Online
Existing customers and prospects view a company’s website as its “official” reliable brand presence. It’s true they want businesses to participate in social media. However, they’re fully aware that businesses exclusively control every aspect of their websites including design and content. Improve your company’s ranking by making sure the right keywords are on your homepage and throughout your website.
Inform, Communicate, and Train
Add an informative blog to your website. In addition to other topics, publish posts that introduce your offerings. You can also write articles to train and expand on your Frequently Asked Questions (FAQs) page. For example, if you realize that some questions need a longer answer, write a blog post about it. Add visual appeal to your content by incorporating an infographic or photo. Remember that the correct keywords help others find your posts and images on your website as well.
Videos are another excellent way to show consumers what your company does. Consider embedding one on your homepage or different page to entice visitors to stay a while. Remember to track the results of your website marketing campaigns and methods to determine which ones are most effective.
Take Advantage of Lead Generation Marketing Opportunities
A website allows you to show many advertising promotions for maximum lead generation. For instance, on several web pages, place a simple form that asks for your visitors’ name and email address so you can send a weekly newsletter. This works in two ways: 1) You stay in touch with prospects not yet ready to buy, and 2) Existing customers remain informed—you stay fresh in their minds.
Next, go beyond just offering the traditional newsletter. Place a variety of campaign-driven lead generation forms on your website. If you offer free estimates, create a short, easy to fill out form and add it to your website. Mention any promotions you have going on and add a little form for those too.
Boost Your Company’s Credibility
Think of positive feedback as one of your unique secret marketing weapons. It gives your company automatic credibility. Be sure to post testimonials on a separate web page or throughout your website. On a trust factor, you’ll be positioned to jump ahead of any website in the same industry that doesn’t feature testimonials.
Allow Time for Brand Building
A multi-functional website that’s designed for success involves planning and time. Don’t leave the development of such a powerful marketing tool to chance. A well-crafted website helps your customers and prospects find you online, recognize your brand, and puts trust in your products and services.
Count on Maxburst’s experienced website developers to assist in your company’s website’s success. We’ve honed our craft and enjoy doing what we love. Most of all, our website developers and designers work with the goal of giving you the results you seek. Take a few quick minutes to Request a Quote or call 888-MAXWEB (888-962-9932) now. Empower your brand with a stunning website that’s focused on your company’s success today!
